Free tool
Agency pricing and margin calculator
Enter what a client costs you to serve and what you charge. See your margin, your monthly profit and the price you need to hit your target. The starting values are examples. Replace them with yours.
At $1,500 per client your margin is 67%, at or above your 60% target. The lowest price that still meets the target is $1,238, and you break even at $495. If each client took 50% more of your team's time, your margin would be 56%.
A planning aid built on the numbers you enter. It is not financial advice or a promise of results.
New to pricing this service? Read how much to charge for LinkedIn outreach services, and see how FollowArc works for agencies.
Frequently asked questions
What numbers should I put in?
Use your own. The starting values are examples so the page shows something. The biggest line is usually your team's time, so track the real hours each client takes before you trust the result.
How is the price for my target margin worked out?
Price = cost per client / (1 - target margin). If a client costs you $495 a month to serve and you want a 60% margin, the price is $495 / 0.40, about $1,238 a month.
What counts as cost per client?
The outreach platform cost for the client's account, data and enrichment, and your team's time (hours multiplied by a loaded hourly cost, meaning pay plus overhead). Add overhead you can attribute to each client if you have it.
Does the calculator store what I enter?
No. It runs in your browser and nothing is sent or saved.
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