Free tool
Ideal customer profile worksheet
Answer six questions and get a one-paragraph description of who to contact, the job titles to search for and a reminder of who to leave out.
Our ideal customer is a VP Sales, Head of Growth, Founder at a 50 to 200 person IT services company. They struggle with inconsistent follow-up with new leads, and it becomes urgent when they hire their first sales rep.
Leave out: solo consultants, companies under 10 people.
Search for these titles: VP Sales | Head of Growth | Founder
Frequently asked questions
What is an ideal customer profile?
A short description of the kind of company and person most likely to buy from you and get value: their industry, size, job title, the problem they have and what makes it urgent. It tells you who to contact and who to leave out.
How specific should it be?
Specific enough that two people on your team would pick the same prospects from a list. If it is "any company that needs sales", it is too broad to act on.
What do I do with the search titles?
Use them as the job titles in your LinkedIn or Sales Navigator search. Start with the narrowest list you can, then widen only if you run out of good prospects.
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