LinkedIn outreach for marketing agencies
LinkedIn outreach for marketing agencies
How marketing agencies can win new clients on LinkedIn with a narrow niche and honest messaging, with example notes, first messages and objection replies.
Small and mid-sized agencies offering content, SEO, paid media, branding or full-service marketing. Their buyers are founders and marketing heads who have heard dozens of agency pitches, and who judge you by how well you understand their business before you speak.
You are marketed to as much as you market
Buyers see agency outreach daily and can spot a template. A message that shows you have read their site, understood their positioning and are asking a real question stands out because most do not.
A narrow niche is the strongest signal
Agencies for everyone compete on price. An agency for B2B SaaS, dental practices or manufacturers competes on understanding. Name your niche in the note.
Outreach is also your own case study
If you pitch outbound or LinkedIn services, your outreach is the proof. FollowArc can help run LinkedIn and email sequences where Sophia drafts in your voice and you stay in control of what sends.
Connection notes to adapt
Each is under LinkedIn's 300-character limit. Replace the [placeholders] and make them sound like you.
- Hi [Name], I run a small agency focused on [niche] marketing. Saw [Company] just launched [product] and thought it made sense to connect with others in the space.162 / 300 characters
- Hi [Name], I read your post about [topic] and agreed with the point on [detail]. I work with [niche] brands on content. Glad to connect.136 / 300 characters
- Hi [Name], we help [niche] companies with [channel]. Noticed you lead marketing at [Company]. Would be good to be connected.124 / 300 characters
First messages after they accept
After a founder or marketing head accepts
Thanks for connecting, [Name]. I looked at [Company]'s site and noticed [specific, true observation about positioning, content or search]. That's the kind of thing we look at for [niche] companies. If it would be useful, I can send three specific ideas, no strings attached. Would you like them?
After a possible partner agency accepts
Thanks for connecting, [Name]. We focus on [your service], and I see you do [their service]. Clients often ask me for things outside my scope, and I'd like to refer them to people I trust. Would a call to see if our work fits together be worthwhile?
Common objections and good replies
"We tried an agency and it didn't work."
I'm sorry to hear that. What was the biggest problem? Knowing helps me tell you honestly whether we would do anything differently.
"We don't have the budget for an agency."
That's fair. We could start with a small, defined project, or I can share a free resource and check back when budget allows.
"Can you guarantee rankings or leads?"
No, and I'd be careful of anyone who does. I can promise a clear plan, regular reporting and a way to review progress together.
Before you send
- Do not promise rankings, leads or revenue, and do not name clients or share their numbers without permission. Automation on LinkedIn carries account risk; safeguards reduce it but cannot remove it, so keep messages specific and volumes modest.
Frequently asked questions
How can a marketing agency find clients on LinkedIn?
Pick a niche, list the companies in it, and send short, specific notes to founders or marketing heads. Use a reasonable observation about their business rather than a generic claim.
Should an agency offer free ideas in the first message?
A small, specific offer such as three ideas or a short video review often works better than asking for a call, as long as it is actually useful.
What if prospects assume I'm another spam agency?
Specificity helps. Reference something real about their company, name your niche and make it easy to say no. Keep volume low enough that you can personalize.
Can an agency run outreach for clients?
Yes, but each client's account and brand should be handled separately, with their approval of messaging. Be clear with clients about account risk on LinkedIn.
Tools and guides for this
Other audiences
See FollowArc run your outreach
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