Sales Navigator
Sales Navigator is LinkedIn's paid product for sales professionals. It offers advanced lead and account search filters, saved searches, and alerts, which makes it easier to build targeted prospect lists.
Sales Navigator is a subscription tool from LinkedIn designed for prospecting. Its main value is search: you can filter people and companies by attributes like role, seniority, company size, and industry, then save those searches and get alerts when new matches appear or when people change roles.
For outreach, it is a list-building source. Teams use a search to define an audience, then run connection requests and messages against that list. The quality of the search filters has a direct effect on acceptance and positive reply rates, since a tighter list reaches more relevant people.
Sales Navigator is a LinkedIn product and is separate from any outreach tool. Check LinkedIn's current terms for what a plan includes and how it may be used alongside automation.
Common questions
What is Sales Navigator used for?
Mainly for finding and tracking prospects with detailed filters, saved searches, and alerts. It is a list-building and research tool.
Do you need Sales Navigator to do LinkedIn outreach?
No. You can do outreach from a standard account, but a paid search tool can make building a precise list easier.
Related terms
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