Multichannel outreach
Multichannel outreach is contacting the same prospect across more than one channel, such as LinkedIn and email, in a coordinated sequence instead of using a single channel alone.
People respond on different channels, and a prospect who ignores an email may notice a LinkedIn message. Multichannel outreach coordinates the touches so each channel supports the others, for example a connection request followed by an email a few days later.
Coordination is the important part. Without it, the same person may get overlapping messages that feel repetitive. Good setups track what has been sent on each channel and stop all of them when the person replies anywhere.
Reporting should also be split by channel before it is combined, since LinkedIn and email behave differently and have different risks. FollowArc runs outreach on LinkedIn and email from one platform, so replies from both land in a single inbox.
Common questions
Is multichannel outreach better than a single channel?
It can improve your chance of being noticed, but only if the channels are coordinated so the prospect does not feel spammed.
Which channels are common in B2B outreach?
Email and LinkedIn are the most common, and some teams add phone calls.
Related terms
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